The GEO Playbook: How to Get Your Product Cited by ChatGPT, Perplexity & Claude
Buyers are asking AI assistants what to buy — and the assistants name a handful of products. This practical guide shows you how those answers are built, how to check whether your product is in them, and the concrete steps that improve your chances of being cited.
$29 one-time · PDF, delivered by email within 24 hours
Get the Playbook — $29One-time payment. Digital product (PDF) delivered by email within 24 hours of payment. Because this is a digital product, no refunds once delivered; if the file is materially defective, contact us and we will resolve it — see Terms & Refunds before ordering.
Who this is for
- Founders and indie makers selling software or digital services, who keep hearing “I found you through ChatGPT” from competitors' customers — not their own
- Small marketing teams (including teams of one) who know SEO basics and want the AI-answer layer explained in plain, actionable terms
- Agencies and freelancers advising small software clients on visibility
No special tools or paid software are required — every audit and tactic in the book can be done with free tools and a few hours a week.
What you'll learn
- How AI answer engines assemble answers and choose which products to name — and the four factors that decide whether you're one of them
- A one-hour self-audit: 8 test prompts plus a 12-point presence checklist, with a scoring guide and help reading your results
- How to rewrite your homepage, pricing, FAQ, and comparison pages so engines can actually extract and quote your facts
- The third-party work that matters most — review sites, roundups, directories, communities — and how to earn mentions without spam or bought reviews
- The technical checklist: crawler access, structured data, and what quietly makes sites invisible to AI retrieval
- A simple monthly tracking system (spreadsheet-friendly) for mentions, citations, and accuracy
- A day-by-day 30-day action plan, plus the 10 mistakes that keep brands invisible
Table of contents
- What Is GEO, and How Is It Different from SEO?
- How AI Engines Choose What to Cite
- The Brand Visibility Self-Audit
- Make Your Own Pages Citable
- Third-Party Mentions — The Real Ranking Factor
- Structured Data and Technical Signals
- Review Sites, Communities, and the Human Layer
- Measure It — A Simple Tracking System
- The 30-Day Action Plan
- Common Mistakes That Keep You Invisible
~6,000 words. Plain language, checklists and templates included. No hype — the book is explicit about what GEO can and can't do, and it never promises rankings or citations.
Prefer done-for-you?
The CiteScope full audit ($49) runs the complete 30+ point checklist on your site and hands you a prioritized fix list within 24 hours. The Playbook is the DIY route; the audit is the shortcut.
See the audit